How SEO Works

1. 1. Crawling and Indexing: Search engines use “crawlers” to scan the web, follow links from page to page, and index the content they find.
   2. Ranking: When you search, the search engine displays the indexed content in results, ranking pages based on relevance, quality, and user experience.

• Optimization: SEO focuses on implementing practices that improve a site’s chances of appearing high in these search results for relevant queries.