Search Engine Optimization, is the practice of improving a website’s quality and quantity of unpaid traffic from search engines. It involves making your website content more understandable to search engines and more appealing to users, so they can find it easily when searching online. This is achieved through various techniques, including keyword research, on-page optimization (content, meta tags, image alt text), technical SEO (site speed, mobile-friendliness), and off-page optimization (earning high-quality backlinks from other reputable sites)